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Writer's pictureYPWA Board Members

YPWA Member Spotlight November 2024



We hope you are easing into the time change and adjusting to the seasonal shift that is in the air. This month, we are excited to introduce you to our next Member Spotlight, Catrina Gardner of Vision Advertising. Catrina may be a familiar face that you've seen from past years or maybe even had a chance to meet at one of our recent events. We are happy to have her back again this season. Catrina is the Director of Marketing and Client Relations at Vision Advertising and she also started a podcast that you may have heard about. And if you haven't, you'll want to know about it. Read on to learn more.


Name: Catrina Gardner

Pronouns: She/Her

Hometown: Westborough, MA

Current Town/City: Millbury, MA


Local Recommendations/Favorite Hot Spots


Favorite place to treat yo self: Seed to Stem; it's my happy place


Favorite co-working space: I love setting up at Fuel America Grove St and coworking with some local friends. 


Favorite IG/podcast/newsletter to follow to learn what’s going on in the area: Mine! Girls Just Wanna is a local podcast I cohost with Dominique Goyette-Connerty where we interview local women-business owners. 


Tell us about your work in the world. What do you do?


Occupation: Director of Marketing & Client Relations at Vision Advertising


What do you enjoy most about your current role? I love helping businesses thrive thanks to the marketing efforts we implement for them.


How did you get started? I made a career change from working as a graphic designer to getting started at Vision as a social media specialist. As much as I loved graphic design, I found myself drawn to marketing, specifically social media, and I wanted to gain more experience. 


What is your favorite part of your job? And least favorite? I love that I have a super flexible schedule and that my company value’s work/life integration. I also love the people I work with and am so grateful to have such an incredible team. 


What are three items that are always at your workspace? An SD card for my camera, a planner, and a diet coke.


What gets you in the zone when you are starting work? If I need to get into a zone, set the scene: light a candle, get a beverage, put an audiobook or playlist on through the speaker, and grab a blanket. 


What do you do outside of work? Do you have any passions or projects that you’re working on?  I’m super crafty, so i always have some sort of creative side-hustle going on. Right now I make and sell stickers on Etsy! https://www.etsy.com/shop/CatrinaandCreate


What do you think is key to maintaining a healthy work-life balance? Slow down. I constantly struggle with feelings of anxiety and panic thinking that everything I need to do is a #1 priority and it all needs to happen RIGHT now. The most helpful thing is to remind myself to stop and breathe. And also ask for help. 


Where to connect with Catrina:



Thanks so much, Catrina! We've got several spots to feature our members for the 24-25 season. If you'd like to nominate yourself or a friend for the member spotlight, you can do so here. We thank all our outstanding members that have shared their experiences, tips, and love of the Worcester area with us this season!


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